take a small step
Tuesday, 30 March 2010 09:24

Stop the Advertising Stampede

IBGM mailbox stickerAre you coming home and find your mailbox overflowing with supermarket advertising, catalogues and free trying to lure you into spending your money? Not only does it clutter up your mail and seduces you to part with your hard-earned euros, it is also a huge waste of paper and other ressources. There are a few steps you can take to reduce the advertising stampede:

  1. Go to the website of the Brussels Environment Website and have them send you their mailbox sticker (Flanders version here, Walloon version here). It allows you to indicate to the postman and other "suppliers" what exactly you want and do not want in your mailbox. This is an official sticker, which means you can actually launch a complaint when it is ignored. Note that infos from your Commune will still come through since they are not considered "presse gratuite/gratis bladen".
  2. Sign up to the Robinson List. Once you have done this, the 450 or so members of the Belgian Association of Direct Marketing should no longer send you their stuff. By the way, this also works for phone marketing.
  3. Contact the company directly, if there is no other way to make them stop sending you material.
  4. If you get customer publications from your insurance company, supermarket of choice or mobile phone provider, find out if they have an electronic version (mostly a PDF) on their website - one example is Electrabel's Energique magazine. Some communes also post their magazine as a PDF on their website.
  5. For more ideas on how to reduce paper - such as getting invoices by e-mail instead of snail mail - check the "Gestes pratiques" section at IBGM or the Mailbox Zero tips on Good.is.
Published in Small Steps
Tuesday, 30 June 2009 15:28



We at Sunbeams try to implent ecologically sound practices for the printing of our flyers, posters, info pages, business cards and (a small print run of our) newsletters for events. We use 100% recycled paper, which is even better than using wood from sustainably managed forests when you compare the eco-footprint of both. We use vegetable ink and print without Volatile Organic Compounds (VOC). These VOC are harmful for the environment - including our health - and contribute to ozone pollution. To date, we have used Druk in de Weer situated in Ghent as our printing company and the BIM/IBGE also uses them regularly.

This article was originally published in the June 2009 edition of the Sunbeams Newlsetter.

Published in Articles